
Featured · Marketing Trends
The 2025 East African Marketing Playbook
Five shifts every CMO should plan for, from short-form video dominance to the rise of regional commerce.
March 12, 2025·8 min read
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Five shifts every CMO should plan for, from short-form video dominance to the rise of regional commerce.
A practical guide to assembling the team, message library and escalation tree that protect your reputation.
Strategic documents that drive action: principles, anti-goals and the one-page operating model.
Lessons from coaching 40+ founders through Series A to scale-up across East Africa.
Sector-by-sector view of demand, distribution and digital adoption in the year ahead.
How to pitch, place and partner with editors who are stretched thinner than ever.